Do they really think this will fly?

I've been a platinum since always, this because I multi-app, if I focused on UE only I'd be a diamond... and I would be starving too... my AR tumbles around 8%. So even being a Platinum, 92% of the orders pay like .40-.30 cents per mile driven, which is ridiculous, hence my extremely low AR. With that being said, what do they think will force us to increase our ARs? A little badge just to say "oH iM a pLaTiNuM" (?) For what benefit exactly? To have 1 decent order after 10 trash ones?