Apple's privacy tools can't scrub your old data from brokers

It's easy to feel like your personal information is out of your control — because in the US, companies can legally buy and sell it without asking you. Apple has added helpful features like App Tracking Transparency, Hide My Email, and iCloud Private Relay to limit future tracking. But those tools can't undo the past. Data that's already been collected and traded across broker databases over the last ten years remains out there. That's the gap Apple's tools leave open, and it's worth thinking about what it would take to close it.

What steps have you taken to remove your data from broker databases?

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